by Mike Beeson | Mar 29, 2014 | article writing, Co-Op, Co-Operative Wholesale Society, copywriter, copywriters, copywriting, CWS, financial copywriters, financial copywriting, financial marketing, freelance copywriter, freelance copywriting, The Co-Operative Bank
It’s been 20 years since I worked for the Co-Op. Or, to be more precise, the Co-Operative Wholesale Society (CWS). It was gratifying over those years to see the metamorphosis of the business from being a rather quaint, historic organisation that championed... Read more...
by Mike Beeson | Mar 17, 2014 | copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting
Forget about copywriting, marketing and the world of business for just one minute. We live in an age that is mesmerised by success and celebrity. Actors, sports stars, politicians and, yes, even entrepreneurs – their ‘success’ intrigues us. How did... Read more...
by Mike Beeson | Jan 6, 2014 | copywriting, freelance copywriting
The demands of freelance copywriting in 2014 are rigorous, to say the least. If you’ve survived the ‘shake-out’ that always accompanies a recession – as a freelance or on someone else’s payroll – you’re well placed to make the best... Read more...
