Cameron's New Young Property People

Cameron's New Young Property People

This week’s Tory Party Conference will no doubt be dominated by Iraq.  Somewhere in the mix, however, we can expect to hear more about the vote-winning wheeze of seducing England’s first-time house buyers under the age of 40 with a scheme that knocks 20%... Read more...
Financial Copywriter Wanted – Experience Preferred

Financial Copywriter Wanted – Experience Preferred

Copywriters are called upon to write about many things.  For the most part, their political and socio-economic views are of no consequence.  Products and services don’t usually come with a health or wealth warning.  For copywriters with more acute sensibilities,... Read more...
Copywriting Training Courses:  Online Or Face-To-Face?

Copywriting Training Courses: Online Or Face-To-Face?

  As a copywriter who provides face-to-face training courses in the UK, I’m often asked how they compare with online courses, or ‘distance learning’ as it is sometimes called. It’s a difficult question to answer – especially when I’m... Read more...
Content Marketing: Who's Your Best Bet?

Content Marketing: Who's Your Best Bet?

Given the growing importance of content marketing in the quest to attract sales leads and conversions – not to mention the significance of ‘social sharing’ and the contribution this makes to SEO – it’s not unreasonable to ask which marketing... Read more...