by Mike | Aug 3, 2015 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, online copywriting, online marketing
Using creative copywriting resources to maximise online marketing opportunities Have you ever wanted to halt ‘change’ in its tracks? If you’re in any way involved in marketing – as a copywriter, designer, account handler or marketing... Read more...
by Mike | Jul 28, 2015 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, marketing
Remember that little minx, Ms Red Riding Hood? She who hopped into bed with Mr Wolf despite the size of his eyes/ears/teeth – and without so much as a by-your-leave. It was a helluva story – even when you were six. Temptation, horror, betrayal, gluttony… the fairy... Read more...
by Mike | Jul 14, 2015 | advertising, Content-Marketing, copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, marketing, marketing services, online copywriting, online marketing, SEO, SEO copywriter, SEO copywriting, SEO techniques
The Internet is drowning in a sea of content – and the main culprit has to be so-called ‘content marketing’… The first-fruits of this come-lately type of marketing are supposed to be enhanced SEO/SERPs results; establishing yourself as an ‘expert’ in your field; and... Read more...
by Mike Beeson | Feb 4, 2015 | advertising, advertising copywriting, AdWords, copywriter, copywriters, copywriting, creative marketing services, digital marketing, integrated marketing, marketing, marketing services, offline copywriting, online copywriting, online marketing, SEO, traditional
In case you hadn’t noticed, ‘integrated marketing’ has come full circle. Back in the day, when Mad Men roamed Madison Avenue and TV advertising was the new kid on the block, everyone wanted a slice of the marketing action. In late-1950s Britain,... Read more...
by Mike Beeson | Nov 5, 2014 | copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, travel copywriter, travel copywriting, travel writer, travel writing, Uncategorized
Does anyone really care whether all-inclusive holidays come with a bag-full of issues? Or is it simply the case that you either love ’em or hate ’em? For copywriters who are involved with the marketing of ‘all-inclusives’, these are... Read more...