by Mike Beeson | Jun 18, 2012 | copywriting, copywriting-techniques, traditional
Just when you thought copywriting had adopted a new persona, it’s become very clear that the old techniques are making a comeback. Or is it the case that they never really went away? Consider if you will: ‘the creative concept’; quality content; and the ‘direct... Read more...
by Mike Beeson | May 24, 2012 | advertising, copywriting, marketing
‘Persuasion’ has always been something of a dirty word in marketing circles. From Vance Packard’s coyly-titled 60s classic ‘The Hidden Persuaders’ (and concerns about ‘subliminal advertising’) to mining the dirty tricks... Read more...
by Nicholas | May 21, 2012 | Pinterest, SEO, Social-Media
“10 Pinterest marketing strategies” “Six great ways to become a Pinterest expert” Does this sound familiar? For the past six months I’ve been receiving weekly articles and blogs on my RSS feeds relating to this wonder network entitled Pinterest.... Read more...
