Spotting ‘Scalability’ – And How to Avoid The Elephant Trap of A Lifestyle Business

Spotting ‘Scalability’ – And How to Avoid The Elephant Trap of A Lifestyle Business

If you’ve watched the TV programme ‘Dragon’s Den’, you’ll know that ‘scalability’ is an important factor when it comes to investing in a business.   Scalability is all about having a business that delivers future rewards exponentially as a result of the time and money... Read more...
Brochure Copywriters – Are They A Lost Tribe?

Brochure Copywriters – Are They A Lost Tribe?

COPYWRITING SHORTS #106 You won’t find many copywriters up the Orinoco. Then again, the locals’ need for printed brochures probably isn’t what it was. (That’s assuming of course that online marketing has permeated rain forests far and wide.)   You’ll certainly... Read more...
Skyscrapers or Bungalows? How Dense Can You Get?

Skyscrapers or Bungalows? How Dense Can You Get?

We’ve all heard the joke about ‘Bungalow Bill’, the well-endowed lover who doesn’t have much upstairs. What we don’t hear much about is how the single-storey staple of 1960s house builders became a virtual laughing stock barely half a century later.    ... Read more...