Copywriting Blog – Manchester, UK
Insights into the ever-changing world of digital
and offline marketing…
If you like what you see amongst this eclectic collection of blog posts – and you’d like me to write something similar for YOUR industry or company – please give me a call.
Writing blogs can do great things for your SEO by enabling people to share your content across multiple social media platforms – Twitter, Facebook, LinkedIn and the rest.
Blogs also reach out to real-world readers who may be impressed enough with your content to want to enquire about doing business with you.
They can also form the basis of your content marketing strategy, which is very much Google’s flavour-of-the-month right now. This is especially important if you’re looking to improve your search engine rankings – and who isn’t!
To find out more, contact me, Mike Beeson, for an informal, no-obligation chat. I look forward to hearing from you. In the meantime, I hope you continue to enjoy reading Buzzwords’ copywriting blog.
SEO and the Fool’s Gold Fantasy
Do you want to be on Page One of Google? Of course you do. Who wouldn't! All you have to do is believe everything you're told by the so-called SEO experts. 'Page One' is Nirvana, Utopia and the Holy Grail all rolled into one Google Street Map location where the...
Website Copywriting, Keyword Shuffling and the Visible, Video Future
It's not that long ago when clients would say they wanted a 'keyword density' of three, four or five per cent in their website copywriting. That gradually changed into a preference for 'making the copy flow – and don't worry about the keywords'. That has changed yet...
Strategic Website Copywriting – Feel Your Online Pulse (Part 2)
When it comes to all the issues surrounding website copywriting – such as search engine optimisation (SEO); link building; and creating original, quality content – no single copywriter can hope to do justice to the number of options available. To ram home the point:...
Strategic Website Copywriting – Feel Your Online Pulse (Part 1)
Have you checked the quality of your website copywriting recently? If not, there's no better time than the present to conduct a complete 'health check' of all your online copywriting activities – and how they fit together. A lot of businesses don't understand why they...
Jubilee Marketing – 60 Years On!
It's funny, but one of the things I remember as a young boy was the number of Coronation mugs (and other memorabilia) that were knocking around in my friends' houses. Looking back, it's even more odd when you consider that 1952 wasn't exactly an era of rampant...
Why I’m not going to buy “shares” in Facebook
It’s nearly two weeks since Facebook was floated on Nasdaq. Things started so bright for Mark Zuckerberg and his “beloved” Facebook, with share prices starting off at $38 a pop catapulting Zuckerberg into the world’s rich list, valuing Facebook at $104bn. Since May...
On-Page Optimisation, has 2012 changed everything?
2012 has been a mixed year for the SEO industry (depending on which colour hat you wear). For the white hatters (like us) 2012 has been a great year. With Venice, Penguin and regular Panda updates rolled out, we've seen over-optimised sites punished, search becoming...
Quality Content – Do You Know Where To Place It?
Imagine the scenario: you’ve just completed an amazing article, you know in your own mind it will be well received, everything about this article is great – but you have nowhere to put it! So where do I place this content refugee? Article directories, on my website,...
Is Marketing Still About Persuasion?
'Persuasion' has always been something of a dirty word in marketing circles. From Vance Packard's coyly-titled 60s classic 'The Hidden Persuaders' (and concerns about 'subliminal advertising') to mining the dirty tricks departments of advertising agencies… the...
Has Copywriting inadvertently changed SEO?
Who would have thought just five years ago that SEO Services would be a fully paid-up member of the copywriting fraternity. And yet, Buzzwords now has a new website page of the same name which we’re promoting through Online PR (practise what you preach, eh!). In...