by Mike Beeson | Sep 3, 2014 | copywriter, copywriters, copywriting, copywriting courses, copywriting courses for PR, copywriting training, copywriting training courses, copywriting training for PR
As a copywriter who provides face-to-face training courses in the UK, I’m often asked how they compare with online courses, or ‘distance learning’ as it is sometimes called. It’s a difficult question to answer – especially when I’m... Read more...
by Mike Beeson | Sep 3, 2014 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, marketing, SEO, SEO techniques, seo-services, Social-Media, social-media-marketing
Given the growing importance of content marketing in the quest to attract sales leads and conversions – not to mention the significance of ‘social sharing’ and the contribution this makes to SEO – it’s not unreasonable to ask which marketing... Read more...
by Mike Beeson | Aug 25, 2014 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, online marketing, SEO, SEO copywriter, SEO copywriting, SEO techniques, seo-services, web copywriting, website-copywriting
‘COPYWRITING SHORTS’ #104 With ‘content marketing’ being the catch-all phrase of the moment, it’s hardly surprising that website copywriting is right up there, riding in the slipstream. As a highly experienced copywriter, creating... Read more...
by Mike Beeson | Aug 20, 2014 | advertising, advertising copywriting, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, offline copywriting
‘COPYWRITING SHORTS’ #103 As a copywriter, I’ve noticed an increasing prevalence of press ads that show no creative skills whatsoever. Typical of this is where a photo of the product/service is placed above a large headline, with maybe a few lines... Read more...
by Mike Beeson | Aug 20, 2014 | advertising, advertising copywriting, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting
‘COPYWRITING SHORTS’ #102 Coming up with powerful creative concepts that have the simple and direct capacity to PERSUADE is an elusive construct that sometimes never happens. In those cases, you see ads that don’t really work. They don’t have... Read more...
by Mike Beeson | Aug 11, 2014 | copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, summer holidays, web copywriting, website-copywriting
It’s that seasonal thing – a bit like Christmas, but a lot less predictable. When your key suppliers jet off to the sun (and don’t bother telling you!), that can be mighty frustrating. August of course is the peak period, when travel companies and... Read more...
