by Mike Beeson | Aug 14, 2012 | brochure copywriter, brochure copywriting, copywriters, copywriting, copywriting-techniques, Manchester
There are probably as many different ways of writing brochures as there are brochure formats. For brochure copywriters, this could be a little daunting – until you bear in mind that there are several useful copywriting principles that can and should be followed.... Read more...
by Mike Beeson | Aug 9, 2012 | copywriters, copywriting, copywriting-rates
I’ve had massive reaction to recent articles I’ve written about Copywriting Rates. The consensus seems to be that ‘creative rates’ in general – and copywriting rates in particular – are hitting the floor. So how do you make sure you don’t... Read more...
by Mike Beeson | Jul 23, 2012 | copywriters, copywriting, copywriting-rates
Every time I’ve written articles and blog posts about Copywriting Rates, the response has been overwhelming. It’s no accident that the page covering this topic on my company’s main website attracts far and away the greatest number of visitors – and... Read more...
by Mike Beeson | Jul 4, 2012 | copywriters, copywriting, google, Penguin Update
With Google’s ‘Penguin Updates’ all around us, could all you copywriters and journalists introduce a new collective noun or two into your articles and blog posts to make it all a little more interesting? It’s not as though you’re limited... Read more...
by Mike Beeson | Jul 1, 2012 | copywriting, copywriting-rates
The recent articles and blog posts I’ve written about Copywriting Rates have generated responses bordering on the viral! Here are some of the key themes to emerge from around the world: “COPYWRITING AS A COMMODITY” Copywriting is now seen... Read more...
by Mike Beeson | Jun 27, 2012 | copywriting, copywriting-techniques, marketing
I’ve seen recessions come and go. I’ve seen good copywriters and designers defeated by economic circumstances. And I’ve seen other people succeed despite the inevitable shakeouts that recessions create. How can it be that some people... Read more...
