by Mike Beeson | Jul 1, 2012 | copywriting, copywriting-rates
The recent articles and blog posts I’ve written about Copywriting Rates have generated responses bordering on the viral! Here are some of the key themes to emerge from around the world: “COPYWRITING AS A COMMODITY” Copywriting is now seen... Read more...
by Mike Beeson | Jun 27, 2012 | copywriting, copywriting-techniques, marketing
I’ve seen recessions come and go. I’ve seen good copywriters and designers defeated by economic circumstances. And I’ve seen other people succeed despite the inevitable shakeouts that recessions create. How can it be that some people... Read more...
by Mike Beeson | Jun 23, 2012 | advertising, advertising copywriting, copywriting, copywriting-techniques
The whole point of this hour-long Google-led video is to show how modern technology can be combined with traditional techniques to create amazing digital advertising by ‘re-imagining’ work from the past. This was achieved using the simple but inspired... Read more...
by Mike Beeson | Jun 22, 2012 | advertising, aida, copywriting
Students of advertising and marketing will be mightily familiar with AIDA – she whose initials could catch your eye, inflame your desire and then coax you into action. But is the concept of ATTENTION-INTEREST-DESIRE-ACTION still alive… and should advertising... Read more...
by Nicholas | Jun 19, 2012 | copywriting, keywords, keywords-future, on-page, SEO
With SEO taking a dramatic change of direction over the past year (Panda, Venice and Penguin), we’ve seen endless articles ruminating over just about everything under the sun – except the impact the updates have had on keywords! The apparent significance of... Read more...
by Mike Beeson | Jun 18, 2012 | copywriting, copywriting-techniques, traditional
Just when you thought copywriting had adopted a new persona, it’s become very clear that the old techniques are making a comeback. Or is it the case that they never really went away? Consider if you will: ‘the creative concept’; quality content; and the ‘direct... Read more...
