by Mike Beeson | Jul 4, 2012 | copywriters, copywriting, google, Penguin Update
With Google’s ‘Penguin Updates’ all around us, could all you copywriters and journalists introduce a new collective noun or two into your articles and blog posts to make it all a little more interesting? It’s not as though you’re limited... Read more...
by Mike Beeson | Jul 1, 2012 | copywriting, copywriting-rates
The recent articles and blog posts I’ve written about Copywriting Rates have generated responses bordering on the viral! Here are some of the key themes to emerge from around the world: “COPYWRITING AS A COMMODITY” Copywriting is now seen... Read more...
by Mike Beeson | Jun 27, 2012 | copywriting, copywriting-techniques, marketing
I’ve seen recessions come and go. I’ve seen good copywriters and designers defeated by economic circumstances. And I’ve seen other people succeed despite the inevitable shakeouts that recessions create. How can it be that some people... Read more...
by Mike Beeson | Jun 23, 2012 | advertising, advertising copywriting, copywriting, copywriting-techniques
The whole point of this hour-long Google-led video is to show how modern technology can be combined with traditional techniques to create amazing digital advertising by ‘re-imagining’ work from the past. This was achieved using the simple but inspired... Read more...
by Mike Beeson | Jun 22, 2012 | advertising, aida, copywriting
Students of advertising and marketing will be mightily familiar with AIDA – she whose initials could catch your eye, inflame your desire and then coax you into action. But is the concept of ATTENTION-INTEREST-DESIRE-ACTION still alive… and should advertising... Read more...
by Nicholas | Jun 19, 2012 | copywriting, keywords, keywords-future, on-page, SEO
With SEO taking a dramatic change of direction over the past year (Panda, Venice and Penguin), we’ve seen endless articles ruminating over just about everything under the sun – except the impact the updates have had on keywords! The apparent significance of... Read more...
