by Mike Beeson | Jun 18, 2012 | copywriting, copywriting-techniques, traditional
Just when you thought copywriting had adopted a new persona, it’s become very clear that the old techniques are making a comeback. Or is it the case that they never really went away? Consider if you will: ‘the creative concept’; quality content; and the ‘direct... Read more...
by Mike Beeson | Jun 14, 2012 | copywriting, copywriting-rates
This article focuses on copywriting rates from a copywriter’s point of view – largely because they’re the ones who set the rates, even though clients have the ultimate veto! As with any marketplace, there’s a constant battle between buyers and... Read more...
by Mike Beeson | Jun 4, 2012 | copywriting, on-page-optimisation, SEO, website-copywriting
When it comes to all the issues surrounding website copywriting – such as search engine optimisation (SEO); link building; and creating original, quality content – no single copywriter can hope to do justice to the number of options available. To ram home the point:... Read more...
by Mike Beeson | Jun 4, 2012 | copywriting, on-page-optimisation, SEO, website-copywriting
Have you checked the quality of your website copywriting recently? If not, there’s no better time than the present to conduct a complete ‘health check’ of all your online copywriting activities – and how they fit together. A lot of businesses... Read more...
by Mike Beeson | May 24, 2012 | Content-Marketing, copywriting, marketing, SEO
Imagine the scenario: you’ve just completed an amazing article, you know in your own mind it will be well received, everything about this article is great – but you have nowhere to put it! So where do I place this content refugee? Article directories, on my website,... Read more...
by Mike Beeson | May 24, 2012 | advertising, copywriting, marketing
‘Persuasion’ has always been something of a dirty word in marketing circles. From Vance Packard’s coyly-titled 60s classic ‘The Hidden Persuaders’ (and concerns about ‘subliminal advertising’) to mining the dirty tricks... Read more...
