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Strategic Website Copywriting – Feel Your Online Pulse (Part 1)

by Mike Beeson | Jun 4, 2012 | copywriting, on-page-optimisation, SEO, website-copywriting

Have you checked the quality of your website copywriting recently? If not, there’s no better time than the present to conduct a complete ‘health check’ of all your online copywriting activities – and how they fit together. A lot of businesses... Read more...
Quality Content – Do You Know Where To Place It?

Quality Content – Do You Know Where To Place It?

by Mike Beeson | May 24, 2012 | Content-Marketing, copywriting, marketing, SEO

Imagine the scenario: you’ve just completed an amazing article, you know in your own mind it will be well received, everything about this article is great – but you have nowhere to put it! So where do I place this content refugee? Article directories, on my website,... Read more...

Is Marketing Still About Persuasion?

by Mike Beeson | May 24, 2012 | advertising, copywriting, marketing

‘Persuasion’ has always been something of a dirty word in marketing circles. From Vance Packard’s coyly-titled 60s classic ‘The Hidden Persuaders’ (and concerns about ‘subliminal advertising’) to mining the dirty tricks... Read more...
Has Copywriting inadvertently changed SEO?

Has Copywriting inadvertently changed SEO?

by Mike Beeson | May 22, 2012 | copywriting, SEO, seo-services

Who would have thought just five years ago that SEO Services would  be a fully paid-up member of the copywriting fraternity.  And yet, Buzzwords now has a new website page of the same name which we’re promoting through Online PR (practise what you preach, eh!). In... Read more...
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