by Mike Beeson | Mar 8, 2014 | building industry, construction copywriter, construction copywriting, copywriter, copywriters, copywriting
Without a doubt, boom times are back for the construction industry! Before we consider the role of copywriting in this welcome renaissance, let’s look at the bigger picture in which the building sector has operated for the past five years or so. Starting at the... Read more...
by Mike Beeson | Feb 27, 2014 | copywriter, copywriters, copywriting, copywriting courses, copywriting courses for PR, copywriting training, copywriting training courses, copywriting training for PR, copywriting-techniques
If the idea of improving your range of business skill-sets – and Saturday is the best day to do it – you should take Buzzwords’ copywriting training courses for PR very seriously indeed! For the springtime months of March, April and May, all Buzzwords’... Read more...
by Mike Beeson | Jan 6, 2014 | copywriting, freelance copywriting
The demands of freelance copywriting in 2014 are rigorous, to say the least. If you’ve survived the ‘shake-out’ that always accompanies a recession – as a freelance or on someone else’s payroll – you’re well placed to make the best... Read more...
by Mike Beeson | Nov 11, 2013 | copywriter, copywriting, keywords, SEO, SEO copywriter, SEO copywriting, SEO techniques, website-copywriting
Until recently, keyword research had been about what DIFFERENTIATES the meaning of words. Hence the SEO obsession with targeting long-tail keywords. In the wake of Google’s algorithm updates – Panda, Penguin and Hummingbird – a new and more subtle approach may... Read more...
by Mike Beeson | Aug 14, 2013 | copywriter, copywriting, SEO, SEO copywriter, SEO copywriting
I was musing earlier (they can’t touch you for it!)… Like a near-death flash it came over me: I was ahead of my time when it comes to SEO! Maybe I’d learnt to think in a Google-inspired way but … it made sense even as far back as two years ago... Read more...
by Mike Beeson | May 14, 2013 | copywriter, copywriters, copywriting, copywriting courses, copywriting training, copywriting training courses
Forget about piling headlong into the first copywriting training course that catches your eye. Not only is that a recipe for professional disaster. It’s also likely you’ll be wasting your money. To help you avoid the more common pitfalls,... Read more...
