by Mike Beeson | Sep 29, 2014 | construction copywriter, construction copywriting, copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, property copywriter, property copywriting
This week’s Tory Party Conference will no doubt be dominated by Iraq. Somewhere in the mix, however, we can expect to hear more about the vote-winning wheeze of seducing England’s first-time house buyers under the age of 40 with a scheme that knocks 20%... Read more...
by Mike Beeson | Sep 18, 2014 | copywriter, copywriters, copywriting, copywriting-rates, freelance copywriter, freelance copywriting
Yes, I know… At first glance, that headline is a paradox wrapped in an enigma. And yet… when you focus on delivering value for money, copywriter and client alike can land a win-win deal. Honest. The term ‘copywriting rates’ is a misnomer in so... Read more...
by Mike Beeson | Sep 9, 2014 | copywriter, copywriters, copywriting, copywriting-techniques, financial copywriters, financial copywriting, financial marketing, freelance copywriter, freelance copywriting
Copywriters are called upon to write about many things. For the most part, their political and socio-economic views are of no consequence. Products and services don’t usually come with a health or wealth warning. For copywriters with more acute sensibilities,... Read more...
by Mike Beeson | Sep 3, 2014 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, marketing, SEO, SEO techniques, seo-services, Social-Media, social-media-marketing
Given the growing importance of content marketing in the quest to attract sales leads and conversions – not to mention the significance of ‘social sharing’ and the contribution this makes to SEO – it’s not unreasonable to ask which marketing... Read more...
by Mike Beeson | Aug 25, 2014 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, online marketing, SEO, SEO copywriter, SEO copywriting, SEO techniques, seo-services, web copywriting, website-copywriting
‘COPYWRITING SHORTS’ #104 With ‘content marketing’ being the catch-all phrase of the moment, it’s hardly surprising that website copywriting is right up there, riding in the slipstream. As a highly experienced copywriter, creating... Read more...
by Mike Beeson | Aug 20, 2014 | advertising, advertising copywriting, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, offline copywriting
‘COPYWRITING SHORTS’ #103 As a copywriter, I’ve noticed an increasing prevalence of press ads that show no creative skills whatsoever. Typical of this is where a photo of the product/service is placed above a large headline, with maybe a few lines... Read more...
