by Mike Beeson | Feb 4, 2015 | advertising, advertising copywriting, AdWords, copywriter, copywriters, copywriting, creative marketing services, digital marketing, integrated marketing, marketing, marketing services, offline copywriting, online copywriting, online marketing, SEO, traditional
In case you hadn’t noticed, ‘integrated marketing’ has come full circle. Back in the day, when Mad Men roamed Madison Avenue and TV advertising was the new kid on the block, everyone wanted a slice of the marketing action. In late-1950s Britain,... Read more...
by Mike Beeson | Sep 3, 2014 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, marketing, SEO, SEO techniques, seo-services, Social-Media, social-media-marketing
Given the growing importance of content marketing in the quest to attract sales leads and conversions – not to mention the significance of ‘social sharing’ and the contribution this makes to SEO – it’s not unreasonable to ask which marketing... Read more...
by Mike Beeson | Oct 8, 2013 | creative marketing services, marketing, marketing services
So you’re running a business and you’ve contracted out the various marketing services your business needs. The problem is: you’re not happy with what you’re getting. Maybe you feel it’s poor value for money, or the quality of work... Read more...
by Mike Beeson | Apr 11, 2013 | copywriter, copywriters, copywriting, copywriting-techniques, marketing, recruitment consultants, recruitment copywriter, recruitment copywriting
Recruitment consultants will be only too aware that an experienced recruitment copywriter can play a major role in their marketing success. With a certain amount of experience, you’ll be confident in your ability to write those killer ads that attract high... Read more...
by Mike Beeson | Nov 23, 2012 | advertising copywriting, brochure copywriter, brochure copywriting, copywriters, copywriting, copywriting-techniques, freelance copywriter, marketing, online marketing, SEO, SEO copywriting, SEO techniques, Social-Media
In the maelstrom of marketing activity with which we’re all bombarded on a daily basis, it’s hard to believe that advertising copywriting was once a lead creative skill in what was the most dominant aspect of marketing. Clients of a certain age would be... Read more...
by Mike Beeson | Nov 11, 2012 | advertising, copywriting, copywriting-techniques, marketing, online marketing, Penguin Update, SEO, SEO copywriting, SEO techniques, seo-services
Has your business become over-reliant on Google when it comes to online copywriting and marketing? Should you be shifting some of your online focus and re-balancing it with more offline activity? With all the changes that have taken place at the search engine over... Read more...
