by Mike Beeson | Jun 27, 2012 | copywriting, copywriting-techniques, marketing
I’ve seen recessions come and go. I’ve seen good copywriters and designers defeated by economic circumstances. And I’ve seen other people succeed despite the inevitable shakeouts that recessions create. How can it be that some people... Read more...
by Mike Beeson | May 31, 2012 | jubilee, marketing
It’s funny, but one of the things I remember as a young boy was the number of Coronation mugs (and other memorabilia) that were knocking around in my friends’ houses. Looking back, it’s even more odd when you consider that 1952 wasn’t exactly... Read more...
by Mike Beeson | May 24, 2012 | Content-Marketing, copywriting, marketing, SEO
Imagine the scenario: you’ve just completed an amazing article, you know in your own mind it will be well received, everything about this article is great – but you have nowhere to put it! So where do I place this content refugee? Article directories, on my website,... Read more...
by Mike Beeson | May 24, 2012 | advertising, copywriting, marketing
‘Persuasion’ has always been something of a dirty word in marketing circles. From Vance Packard’s coyly-titled 60s classic ‘The Hidden Persuaders’ (and concerns about ‘subliminal advertising’) to mining the dirty tricks... Read more...
