by Mike | Nov 14, 2016 | brochure copywriter, brochure copywriting, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, offline copywriting, online copywriting
COPYWRITING SHORTS #106 You won’t find many copywriters up the Orinoco. Then again, the locals’ need for printed brochures probably isn’t what it was. (That’s assuming of course that online marketing has permeated rain forests far and wide.) You’ll certainly... Read more...
by Mike Beeson | Feb 4, 2015 | advertising, advertising copywriting, AdWords, copywriter, copywriters, copywriting, creative marketing services, digital marketing, integrated marketing, marketing, marketing services, offline copywriting, online copywriting, online marketing, SEO, traditional
In case you hadn’t noticed, ‘integrated marketing’ has come full circle. Back in the day, when Mad Men roamed Madison Avenue and TV advertising was the new kid on the block, everyone wanted a slice of the marketing action. In late-1950s Britain,... Read more...
by Mike Beeson | Aug 20, 2014 | advertising, advertising copywriting, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, offline copywriting
‘COPYWRITING SHORTS’ #103 As a copywriter, I’ve noticed an increasing prevalence of press ads that show no creative skills whatsoever. Typical of this is where a photo of the product/service is placed above a large headline, with maybe a few lines... Read more...
by Mike Beeson | Feb 15, 2013 | copywriter, copywriters, copywriting, offline copywriting, online copywriting, online marketing
In the rush to optimise everything that goes under the heading of online copywriting, so many companies make the mistake of overlooking their offline marketing activities. What should be happening of course is that all their eggs shouldn’t be in the online... Read more...
