by Mike Beeson | Sep 3, 2014 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, marketing, SEO, SEO techniques, seo-services, Social-Media, social-media-marketing
Given the growing importance of content marketing in the quest to attract sales leads and conversions – not to mention the significance of ‘social sharing’ and the contribution this makes to SEO – it’s not unreasonable to ask which marketing... Read more...
by Mike Beeson | Aug 25, 2014 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, online marketing, SEO, SEO copywriter, SEO copywriting, SEO techniques, seo-services, web copywriting, website-copywriting
‘COPYWRITING SHORTS’ #104 With ‘content marketing’ being the catch-all phrase of the moment, it’s hardly surprising that website copywriting is right up there, riding in the slipstream. As a highly experienced copywriter, creating... Read more...
by Mike Beeson | May 22, 2014 | copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, SEO, SEO copywriter, SEO copywriting, SEO techniques, web copywriting, website-copywriting
Website copywriting is something I’ve been doing for over ten years. During that time, changes have been many and far-reaching. The techniques that drive and define online ‘success’ today are vastly different to what they were, even two or three... Read more...
by Mike Beeson | Nov 11, 2013 | copywriter, copywriting, keywords, SEO, SEO copywriter, SEO copywriting, SEO techniques, website-copywriting
Until recently, keyword research had been about what DIFFERENTIATES the meaning of words. Hence the SEO obsession with targeting long-tail keywords. In the wake of Google’s algorithm updates – Panda, Penguin and Hummingbird – a new and more subtle approach may... Read more...
by Mike Beeson | Aug 14, 2013 | copywriter, copywriting, SEO, SEO copywriter, SEO copywriting
I was musing earlier (they can’t touch you for it!)… Like a near-death flash it came over me: I was ahead of my time when it comes to SEO! Maybe I’d learnt to think in a Google-inspired way but … it made sense even as far back as two years ago... Read more...
by Mike Beeson | Feb 23, 2013 | copywriter, copywriters, copywriting, SEO, SEO copywriting, website-copywriting
Website copywriting has changed. Most people in the industry would recognise that. Although keywords still count for something in the great Google casino, the SEO emphasis has shifted to off-page link building when it comes to significant ranking criteria. Keywords... Read more...