by Mike Beeson | Feb 15, 2013 | copywriter, copywriters, copywriting, offline copywriting, online copywriting, online marketing
In the rush to optimise everything that goes under the heading of online copywriting, so many companies make the mistake of overlooking their offline marketing activities. What should be happening of course is that all their eggs shouldn’t be in the online... Read more...
by Mike Beeson | Feb 14, 2013 | Content-Marketing, copywriter, copywriters, copywriting, online copywriting, online marketing, SEO, SEO copywriting, SEO techniques, website-copywriting
As a highly experienced website copywriter who’s written hundreds of websites for clients, it may come as a surprise when I say that very few want to follow-on with supporting content to boost their link building and SEO. “We just want a brochure... Read more...
by Mike Beeson | Feb 1, 2013 | copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter
When I don my copywriter’s cap, I wonder whether there should be a big letter ‘D’ on the tallest cone in Christendom. (For those who aren’t familiar with the dunce’s cap, it was beloved by the cartoonists in children’s comics at... Read more...
by Mike Beeson | Jan 31, 2013 | Content-Marketing, copywriters, copywriting, copywriting-techniques, digital marketing, freelance copywriter, online copywriting, online marketing, SEO, SEO copywriting
Embracing offline copywriting may seem a little counter-intuitive in these days of online copywriting and digital marketing. And yet: there really is no substitute for ‘getting up close and personal’ if you want to maximise returns on your investment.... Read more...
by Mike Beeson | Jan 23, 2013 | copywriters, copywriting, copywriting-techniques, freelance copywriter, travel copywriter, travel copywriting, travel writer, travel writing
I’ve been looking at what other travel copywriters have been up to. What struck me most forcibly was the difference in the type of work we do. It’s worth pointing out that there’s a major divide between ‘travel writers’ who go intrepidly... Read more...
