by Mike Beeson | Aug 14, 2013 | copywriter, copywriting, SEO, SEO copywriter, SEO copywriting
I was musing earlier (they can’t touch you for it!)… Like a near-death flash it came over me: I was ahead of my time when it comes to SEO! Maybe I’d learnt to think in a Google-inspired way but … it made sense even as far back as two years ago... Read more...
by Mike Beeson | Feb 23, 2013 | copywriter, copywriters, copywriting, SEO, SEO copywriting, website-copywriting
Website copywriting has changed. Most people in the industry would recognise that. Although keywords still count for something in the great Google casino, the SEO emphasis has shifted to off-page link building when it comes to significant ranking criteria. Keywords... Read more...
by Mike Beeson | Feb 14, 2013 | Content-Marketing, copywriter, copywriters, copywriting, online copywriting, online marketing, SEO, SEO copywriting, SEO techniques, website-copywriting
As a highly experienced website copywriter who’s written hundreds of websites for clients, it may come as a surprise when I say that very few want to follow-on with supporting content to boost their link building and SEO. “We just want a brochure... Read more...
by Mike Beeson | Jan 31, 2013 | Content-Marketing, copywriters, copywriting, copywriting-techniques, digital marketing, freelance copywriter, online copywriting, online marketing, SEO, SEO copywriting
Embracing offline copywriting may seem a little counter-intuitive in these days of online copywriting and digital marketing. And yet: there really is no substitute for ‘getting up close and personal’ if you want to maximise returns on your investment.... Read more...
by Mike Beeson | Nov 23, 2012 | copywriters, copywriting, copywriting-techniques, freelance copywriter, Panda update, Penguin Update, SEO, SEO copywriting, SEO techniques, seo-services, Social-Media
I still have clients contacting me who are expert at putting carts before horses when it comes to SEO copywriting. As anyone who follows Google’s latest diktats will know, SEO has been turned on its head since Pandas and Penguins got in on the act with their... Read more...