Copywriting – The Champion of Change

Copywriting – The Champion of Change

‘Change’ is the word on everyone’s lips at the moment. You’ll probably hear it whispered in the same breath as Brexit. The good news is: business will always adapt to economic change – and, as the handmaiden of marketing, copywriting will never be far behind. For copywriters, ‘change’ is a way of life. First came the Internet; then Google; then SEO. All of these changes, and more, transformed the world of copywriting in little more than a decade. In this context, Brexit is little more than a blip. Dare it be said: the word ‘opportunity’ has even been heard in some quarters!   ‘Opportunity’ Is The Brexit Keyword The enforced changes we all have to face in the post-Brexit era will bring new and unexpected opportunities for those who are ready to exploit them. In the world of business, that means new and improved marketing. In the world of marketing, it means persuasive copywriting, inviting content and innovative channels that will best bring piggy to market. Bear in mind that this is a new scenario where consumers’ pockets could well be raided by a depleted pound, rising inflation and a receding economy. With a little judicious aforethought, however, copywriting will stand out as the most flexible tool for achieving marketing success. New opportunities exist in new markets. For existing customers, fresh approaches can be devised to out-strip the competition. Anyone who runs or manages a business will be on the lookout for OPPORTUNITY. And although the dust has far from settled on the UK’s rapidly evolving political and economic landscape, those who are prepared to take measured risks will... Read more...
Copywriting Training Courses:  Online Or Face-To-Face?

Copywriting Training Courses: Online Or Face-To-Face?

  As a copywriter who provides face-to-face training courses in the UK, I’m often asked how they compare with online courses, or ‘distance learning’ as it is sometimes called. It’s a difficult question to answer – especially when I’m likely to be heavily biased in favour of the face-to-face variety!  However, donning my impartial cap – and taking into account the opinions of others which have come my way over the years – I can offer a few informed conclusions.   Online Pondering… The over-riding criticism of online courses seems to be that ‘students’ drop out very quickly, usually after a short, hyper-enthusiastic phase! I can only assume this is because there’s no ongoing support mechanism available to sustain their commitment. Crucially, I also tend to feel they miss the essential human contact that will encourage and cajole.  There’s no social reference point; no-one to feed your ego, to feed the dream that maybe this will all lead somewhere. For those who may be looking to create a new career, there is no professional context in which to develop and discuss progress, hopes, frustrations and ambitions.  Compare this with university tutorials which force a student to commit to taking a stance – on pain of personal embarrassment and humiliation. With online training, peer group pressure is also absent.  If you don’t succeed, so what!  There’s no-one around to care or witness your abject failure. On the other hand, online courses are a great introduction to a subject for those who are determined to make a fist of it.  Only the truly determined will succeed.  Without motivation, even the best... Read more...
Learn About Copywriting For PR – On A Saturday!

Learn About Copywriting For PR – On A Saturday!

If the idea of improving your range of business skill-sets – and Saturday is the best day to do it – you should take Buzzwords’ copywriting training courses for PR very seriously indeed! For the springtime months of March, April and May, all Buzzwords’ copywriting courses are available on Saturdays (with a 10% discount!). Copywriting training days are also available, as usual, on weekdays.  In these highly-pressured times, however, the idea of Saturday training has a very civilised ring to it.  And when you can’t take time out during the week, it all makes plenty of sense. All Buzzwords’ copywriting training courses are tailor-made.  They are designed and delivered in Knutsford by Mike Beeson on a one-to-one basis. The setting is very informal to encourage inter-active participation in whatever business context you choose. Rigorous PR Copywriting Training  The relaxed ambience doesn’t make the training any less rigorous, however!  Mike Beeson’s 25 years’ experience of working with some of the UK’s biggest and best companies is your guarantee of that. Informality is usually the preferred approach of mature professionals who are looking to share thoughts and ideas in a marketing and copywriting environment. Here’s what you can expect from a Buzzwords’ training session.  Amongst other things, we will cover: Press Releases Media Relations Case Studies Article Writing for SEO Newsletter Writing Annual Reports Blogs & Social Media Don’t forget: there’s a 10% discount on all Buzzwords’ copywriting training courses for PR held on Saturdays this Spring.  To find out more, contact Mike Beeson today.    About Mike Beeson Over twenty-five years’ experience of working with hundreds of UK ad agencies,... Read more...
Copywriting Training On Saturdays?  Are You Mad?

Copywriting Training On Saturdays? Are You Mad?

Historically, workers have fought tooth and nail for better working conditions, more pay and shorter hours.  Then along comes yours truly with the mad-cap idea of providing copywriting training courses – on Saturdays, would you believe.    Is this man insane?  Or is he doing the ambitious minority a massive favour?  The crux of it all resides in my initial sentence.  And the operative word is ‘historically’. Self-improvement is the key The simple fact is: more and more people are looking to improve their lot in life.  And they will go to great lengths to achieve it.  Sacrificing a Saturday or two to learn more about the crucial skills of copywriting is no great shakes – providing it all adds up to a good investment of your time and money! It’s widely acknowledged that having good writing skills is a huge asset in anyone’s business life.  Copywriting goes beyond that, however.  It isn’t merely a catalyst, a useful tool that smooths the way for other skills to do their effective bit.  To be able to write well is to be in possession of a powerful tool of persuasion. For copywriting evangelists like me, it is the ultimate vehicle of expression.  The empowering nature of good copywriting skills should never be overlooked.  To undertake a short course to improve your skills in this area can provide you with nothing less than a new and powerful business resource. Creative – but always commercial! Copywriting is very much a COMMERCIAL capability.  If you’re good at it – or you’re looking to improve – you will always have a highly marketable skill at your... Read more...

Copywriting Training: Six Ways To Squeeze Value Out Of It

  Forget about piling headlong into the first copywriting training course that catches your eye.  Not only is that a recipe for professional disaster.  It’s also likely you’ll be wasting your money.    To help you avoid the more common pitfalls, I’ve listed a few pointers below to help you on your way:       Choose your course wisely.  You’re looking to fill gaps in your knowledge and skill-sets.  Make sure the course content meets these needs.  Make sure it suits your preferences for large-group training, one-to-one training or ongoing coaching. Go into it with ENTHUSIASM!  Make the most of your opportunity.  Prepare beforehand – read around the subject.  Follow up after your training… with another course or applying what you’ve learnt in a real-life scenario. Background reading.  Look at the ‘Greats’ of copywriting from both past and present eras.  Read anything you can get your hands on, especially if it helps develop your knowledge and awareness of popular culture.  Copywriting doesn’t exist in a vacuum – and neither should you! Have an end in view.  Know why you’re doing the course you’ve chosen.  At the very least, your aim should be to improve your copywriting skills.  From this, other benefits will follow – more confidence; more effective communication within your company and with external/freelance creatives; saving your company money… the list is long! Have a medium-term plan (beyond the here and now!).  Is better copywriting a means to an end – career progression, a more profitable business, or a launch-pad for a new copywriting career?  (Add your own ambitions and aspirations!) You never stop learning.  A copywriting course may... Read more...

Copywriting Training Courses Spell Great Value for You

There’s no doubting the value of copywriting training courses.  In so many walks of life – and at so many levels of business – having professional copywriting skills at your fingertips will give you that magic ingredient: ‘self-belief’!  With the right training, you will fill gaps in your knowledge that may otherwise hold you back.  It will give your confidence a boost and enable you to ‘talk the talk’ with marketing colleagues, your company’s marketing agency or – just as important – with your clients. With a pack of copywriting tricks up your sleeve, your expectations of future success in your career or in business will get the kick-start you need – and you don’t even need to be a ‘natural’ writer. In many cases, having access to the best structures on which you can base your article, web page, press release and a dozen other types of copywriting will be all you need to get ahead. Take a look at the scenarios below and decide which one best describes you.  All you have to do is find a copywriting training course that chimes with you and your aspirations! Want to become a freelance copywriter?  You’ll want to know where to start and how to make a successful career in an exciting and dynamic business sector You’re a new or recently-established copywriter but want to improve or broaden your skill-sets You’re the boss in a small to medium-sized company (SME) and you’d like to improve the copywriting skills of key employees in your business You work for an SME and desperately want to add ‘copywriting’ to your portfolio of... Read more...