by Mike | Sep 25, 2015 | content copywriting, Content-Marketing
What’s all this talk about ‘Content Marketing’? Does it drive you crazy? And isn’t it what you’ve been doing for the past ten years anyway? You’d certainly be right to think that a lot of ‘hokum’ surrounds ‘content’ – but that doesn’t mean we should all ignore... Read more...
by Mike | Aug 11, 2015 | annuities, annuity, copywriter, copywriters, copywriting
George Osborne caused an almighty stir last April when he announced that, as of 2015, ‘Nobody will have to buy an annuity.’ He was referring, of course, to the biggest shake-up in the UK pensions industry for almost a century. More specifically, he was... Read more...
by Mike | Aug 3, 2015 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, online copywriting, online marketing
Using creative copywriting resources to maximise online marketing opportunities Have you ever wanted to halt ‘change’ in its tracks? If you’re in any way involved in marketing – as a copywriter, designer, account handler or marketing... Read more...
by Mike | Jul 28, 2015 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, marketing
Remember that little minx, Ms Red Riding Hood? She who hopped into bed with Mr Wolf despite the size of his eyes/ears/teeth – and without so much as a by-your-leave. It was a helluva story – even when you were six. Temptation, horror, betrayal, gluttony… the fairy... Read more...
by Mike | Jul 14, 2015 | advertising, Content-Marketing, copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, marketing, marketing services, online copywriting, online marketing, SEO, SEO copywriter, SEO copywriting, SEO techniques
The Internet is drowning in a sea of content – and the main culprit has to be so-called ‘content marketing’… The first-fruits of this come-lately type of marketing are supposed to be enhanced SEO/SERPs results; establishing yourself as an ‘expert’ in your field; and... Read more...
