by Mike Beeson | May 11, 2013 | copywriter, copywriters, copywriting, copywriting courses, copywriting training, copywriting training courses
Splashing out on copywriting training courses could be one of the best investments you make. And once you’re sure the idea has legs, the next question is: what type of course is best for you? The choice is huge and ranges from courses run by professional... Read more...
by Mike Beeson | Apr 29, 2013 | recruitment consultancies, recruitment consultants, recruitment copywriter, recruitment copywriting, salary surveys
Although some might say that interpreting the value of salary surveys is like pinning the tail on a runaway donkey, they do have real value if the survey methodology is accurate and statistically sound. In other words, salary surveys can provide astonishingly... Read more...
by Mike Beeson | Apr 11, 2013 | copywriter, copywriters, copywriting, copywriting-techniques, marketing, recruitment consultants, recruitment copywriter, recruitment copywriting
Recruitment consultants will be only too aware that an experienced recruitment copywriter can play a major role in their marketing success. With a certain amount of experience, you’ll be confident in your ability to write those killer ads that attract high... Read more...
by Mike Beeson | Feb 23, 2013 | copywriter, copywriters, copywriting, SEO, SEO copywriting, website-copywriting
Website copywriting has changed. Most people in the industry would recognise that. Although keywords still count for something in the great Google casino, the SEO emphasis has shifted to off-page link building when it comes to significant ranking criteria. Keywords... Read more...
by Mike Beeson | Feb 15, 2013 | copywriter, copywriters, copywriting, offline copywriting, online copywriting, online marketing
In the rush to optimise everything that goes under the heading of online copywriting, so many companies make the mistake of overlooking their offline marketing activities. What should be happening of course is that all their eggs shouldn’t be in the online... Read more...
