Copywriting Blog – Manchester, UK
Insights into the ever-changing world of digital
and offline marketing…
If you like what you see amongst this eclectic collection of blog posts – and you’d like me to write something similar for YOUR industry or company – please give me a call.
Writing blogs can do great things for your SEO by enabling people to share your content across multiple social media platforms – Twitter, Facebook, LinkedIn and the rest.
Blogs also reach out to real-world readers who may be impressed enough with your content to want to enquire about doing business with you.
They can also form the basis of your content marketing strategy, which is very much Google’s flavour-of-the-month right now. This is especially important if you’re looking to improve your search engine rankings – and who isn’t!
To find out more, contact me, Mike Beeson, for an informal, no-obligation chat. I look forward to hearing from you. In the meantime, I hope you continue to enjoy reading Buzzwords’ copywriting blog.
Copywriting Rates and the Collective ‘Cri de Coeur’
Every time I've written articles and blog posts about Copywriting Rates, the response has been overwhelming. It's no accident that the page covering this topic on my company's main website attracts far and away the greatest number of visitors – and easily the highest...
‘A Parade of Penguins’ Tops the Copywriters’ Pecking Order!
With Google's 'Penguin Updates' all around us, could all you copywriters and journalists introduce a new collective noun or two into your articles and blog posts to make it all a little more interesting? It's not as though you're limited in the number of options...
Copywriting Rates: ‘Vox Pop’ and Viral!
The recent articles and blog posts I've written about Copywriting Rates have generated responses bordering on the viral! Here are some of the key themes to emerge from around the world: "COPYWRITING AS A COMMODITY" Copywriting is now seen by many clients as...
Guest Blogging For Back-Door SEO!
The SEO phenomenon of the moment has to be guest blogging. It's a great way to build links with other sites that are relevant to your sector – and there's also the longer-term networking element where your name gradually assumes a more visible online profile....
For Copywriting Success: Make Your Mindset Your Marketing Manifesto
I've seen recessions come and go. I've seen good copywriters and designers defeated by economic circumstances. And I've seen other people succeed despite the inevitable shakeouts that recessions create. How can it be that some people can ride out the...
Advertising Copywriters, Google and Ogilvy’s ‘Big Idea’
The whole point of this hour-long Google-led video is to show how modern technology can be combined with traditional techniques to create amazing digital advertising by 're-imagining' work from the past. This was achieved using the simple but inspired approach of...
Is AIDA Still Alive?
Students of advertising and marketing will be mightily familiar with AIDA – she whose initials could catch your eye, inflame your desire and then coax you into action. But is the concept of ATTENTION-INTEREST-DESIRE-ACTION still alive… and should advertising...
Do Keywords Have a Future?
With SEO taking a dramatic change of direction over the past year (Panda, Venice and Penguin), we've seen endless articles ruminating over just about everything under the sun – except the impact the updates have had on keywords! The apparent significance of keywords...
Old Copywriting Techniques Are Back From The Dead
Just when you thought copywriting had adopted a new persona, it’s become very clear that the old techniques are making a comeback. Or is it the case that they never really went away? Consider if you will: ‘the creative concept’; quality content; and the ‘direct...
Copywriting Rates: Preparing for the Price War
This article focuses on copywriting rates from a copywriter's point of view – largely because they're the ones who set the rates, even though clients have the ultimate veto! As with any marketplace, there's a constant battle between buyers and sellers, each wanting...