by Mike Beeson | Jan 6, 2014 | copywriting, freelance copywriting
The demands of freelance copywriting in 2014 are rigorous, to say the least. If you’ve survived the ‘shake-out’ that always accompanies a recession – as a freelance or on someone else’s payroll – you’re well placed to make the best... Read more...
by Mike Beeson | Nov 11, 2013 | copywriter, copywriting, keywords, SEO, SEO copywriter, SEO copywriting, SEO techniques, website-copywriting
Until recently, keyword research had been about what DIFFERENTIATES the meaning of words. Hence the SEO obsession with targeting long-tail keywords. In the wake of Google’s algorithm updates – Panda, Penguin and Hummingbird – a new and more subtle approach may... Read more...
by Mike Beeson | Aug 14, 2013 | copywriter, copywriting, SEO, SEO copywriter, SEO copywriting
I was musing earlier (they can’t touch you for it!)… Like a near-death flash it came over me: I was ahead of my time when it comes to SEO! Maybe I’d learnt to think in a Google-inspired way but … it made sense even as far back as two years ago... Read more...
by Mike Beeson | May 14, 2013 | copywriter, copywriters, copywriting, copywriting courses, copywriting training, copywriting training courses
Forget about piling headlong into the first copywriting training course that catches your eye. Not only is that a recipe for professional disaster. It’s also likely you’ll be wasting your money. To help you avoid the more common pitfalls,... Read more...
by Mike Beeson | May 13, 2013 | copywriter, copywriters, copywriting, copywriting courses, copywriting training, copywriting training courses
There’s no doubting the value of copywriting training courses. In so many walks of life – and at so many levels of business – having professional copywriting skills at your fingertips will give you that magic ingredient: ‘self-belief’! With the... Read more...
by Mike Beeson | May 11, 2013 | copywriter, copywriters, copywriting, copywriting courses, copywriting training, copywriting training courses
Splashing out on copywriting training courses could be one of the best investments you make. And once you’re sure the idea has legs, the next question is: what type of course is best for you? The choice is huge and ranges from courses run by professional... Read more...