by Mike | Feb 16, 2017 | business, business investment, business scalability, Dragon's Den, financial copywriters, financial copywriting, financial marketing, lifestyle business, marketing, online marketing
If you’ve watched the TV programme ‘Dragons’ Den’, you’ll know that scalability is an important factor when it comes to investing in a business. Scalability is all about having a business that delivers future rewards exponentially as a result of the time and... Read more...
by Mike | Jul 28, 2016 | copywriter, copywriters, copywriting, copywriting courses, copywriting training, copywriting-techniques, financial copywriters, financial copywriting, freelance copywriter, freelance copywriting, marketing, property copywriter, property copywriting, recruitment consultants, recruitment copywriter, recruitment copywriting, SEO, SEO copywriter, SEO copywriting, travel copywriter, travel copywriting
‘Change’ is the word on everyone’s lips at the moment. You’ll probably hear it whispered in the same breath as Brexit. The good news is: business will always adapt to economic change – and, as the handmaiden of marketing, copywriting will never be far behind. For... Read more...
by Mike | Jul 28, 2015 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, marketing
Remember that little minx, Ms Red Riding Hood? She who hopped into bed with Mr Wolf despite the size of his eyes/ears/teeth – and without so much as a by-your-leave. It was a helluva story – even when you were six. Temptation, horror, betrayal, gluttony… the fairy... Read more...
by Mike | Jul 14, 2015 | advertising, Content-Marketing, copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, marketing, marketing services, online copywriting, online marketing, SEO, SEO copywriter, SEO copywriting, SEO techniques
The Internet is drowning in a sea of content – and the main culprit has to be so-called ‘content marketing’… The first-fruits of this come-lately type of marketing are supposed to be enhanced SEO/SERPs results; establishing yourself as an ‘expert’ in your field; and... Read more...
by Mike Beeson | Feb 4, 2015 | advertising, advertising copywriting, AdWords, copywriter, copywriters, copywriting, creative marketing services, digital marketing, integrated marketing, marketing, marketing services, offline copywriting, online copywriting, online marketing, SEO, traditional
In case you hadn’t noticed, ‘integrated marketing’ has come full circle. Back in the day, when Mad Men roamed Madison Avenue and TV advertising was the new kid on the block, everyone wanted a slice of the marketing action. In late-1950s Britain,... Read more...
by Mike Beeson | Sep 3, 2014 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, marketing, SEO, SEO techniques, seo-services, Social-Media, social-media-marketing
Given the growing importance of content marketing in the quest to attract sales leads and conversions – not to mention the significance of ‘social sharing’ and the contribution this makes to SEO – it’s not unreasonable to ask which marketing... Read more...
