by Mike Beeson | Feb 15, 2013 | copywriter, copywriters, copywriting, offline copywriting, online copywriting, online marketing
In the rush to optimise everything that goes under the heading of online copywriting, so many companies make the mistake of overlooking their offline marketing activities. What should be happening of course is that all their eggs shouldn’t be in the online... Read more...
by Mike Beeson | Feb 14, 2013 | Content-Marketing, copywriter, copywriters, copywriting, online copywriting, online marketing, SEO, SEO copywriting, SEO techniques, website-copywriting
As a highly experienced website copywriter who’s written hundreds of websites for clients, it may come as a surprise when I say that very few want to follow-on with supporting content to boost their link building and SEO. “We just want a brochure... Read more...
by Mike Beeson | Jan 31, 2013 | Content-Marketing, copywriters, copywriting, copywriting-techniques, digital marketing, freelance copywriter, online copywriting, online marketing, SEO, SEO copywriting
Embracing offline copywriting may seem a little counter-intuitive in these days of online copywriting and digital marketing. And yet: there really is no substitute for ‘getting up close and personal’ if you want to maximise returns on your investment.... Read more...
by Mike Beeson | Nov 23, 2012 | advertising copywriting, brochure copywriter, brochure copywriting, copywriters, copywriting, copywriting-techniques, freelance copywriter, marketing, online marketing, SEO, SEO copywriting, SEO techniques, Social-Media
In the maelstrom of marketing activity with which we’re all bombarded on a daily basis, it’s hard to believe that advertising copywriting was once a lead creative skill in what was the most dominant aspect of marketing. Clients of a certain age would be... Read more...
by Mike Beeson | Nov 11, 2012 | advertising, copywriting, copywriting-techniques, marketing, online marketing, Penguin Update, SEO, SEO copywriting, SEO techniques, seo-services
Has your business become over-reliant on Google when it comes to online copywriting and marketing? Should you be shifting some of your online focus and re-balancing it with more offline activity? With all the changes that have taken place at the search engine over... Read more...
by Mike Beeson | Oct 8, 2012 | copywriters, copywriting, copywriting-techniques, freelance copywriter, marketing, online marketing, web copywriting, website-copywriting
If the way websites work is totally alien to you – worry not, help is at hand. And if you know next-to-nothing about website copywriting, this article will provide a good starting point for you to turn things around. Whilst it’s true that website copywriting... Read more...
