Brochure Copywriters – Are They A Lost Tribe?

Brochure Copywriters – Are They A Lost Tribe?

COPYWRITING SHORTS #106 You won’t find many copywriters up the Orinoco. Then again, the locals’ need for printed brochures probably isn’t what it was. (That’s assuming of course that online marketing has permeated rain forests far and wide.)   You’ll certainly... Read more...
Skyscrapers or Bungalows? How Dense Can You Get?

Skyscrapers or Bungalows? How Dense Can You Get?

We’ve all heard the joke about ‘Bungalow Bill’, the well-endowed lover who doesn’t have much upstairs. What we don’t hear much about is how the single-storey staple of 1960s house builders became a virtual laughing stock barely half a century later.    ... Read more...
Copywriting – The Champion of Change

Copywriting – The Champion of Change

‘Change’ is the word on everyone’s lips at the moment. You’ll probably hear it whispered in the same breath as Brexit. The good news is: business will always adapt to economic change – and, as the handmaiden of marketing, copywriting will never be far behind. For... Read more...
SEO Copywriting and the Alchemy of Linking Inking

SEO Copywriting and the Alchemy of Linking Inking

SEO Copywriting is corporate gold dust whose off-page incarnation relies for its efficacy on various shades of link building – planned or opportunistic. Either way, it’s been given greater impetus and recognition by the rise of Content Marketing.  SEO Copywriting of... Read more...