by Mike Beeson | Apr 11, 2013 | copywriter, copywriters, copywriting, copywriting-techniques, marketing, recruitment consultants, recruitment copywriter, recruitment copywriting
Recruitment consultants will be only too aware that an experienced recruitment copywriter can play a major role in their marketing success. With a certain amount of experience, you’ll be confident in your ability to write those killer ads that attract high... Read more...
by Mike Beeson | Feb 23, 2013 | copywriter, copywriters, copywriting, SEO, SEO copywriting, website-copywriting
Website copywriting has changed. Most people in the industry would recognise that. Although keywords still count for something in the great Google casino, the SEO emphasis has shifted to off-page link building when it comes to significant ranking criteria. Keywords... Read more...
by Mike Beeson | Feb 15, 2013 | copywriter, copywriters, copywriting, offline copywriting, online copywriting, online marketing
In the rush to optimise everything that goes under the heading of online copywriting, so many companies make the mistake of overlooking their offline marketing activities. What should be happening of course is that all their eggs shouldn’t be in the online... Read more...
by Mike Beeson | Feb 14, 2013 | Content-Marketing, copywriter, copywriters, copywriting, online copywriting, online marketing, SEO, SEO copywriting, SEO techniques, website-copywriting
As a highly experienced website copywriter who’s written hundreds of websites for clients, it may come as a surprise when I say that very few want to follow-on with supporting content to boost their link building and SEO. “We just want a brochure... Read more...
by Mike Beeson | Feb 1, 2013 | copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter
When I don my copywriter’s cap, I wonder whether there should be a big letter ‘D’ on the tallest cone in Christendom. (For those who aren’t familiar with the dunce’s cap, it was beloved by the cartoonists in children’s comics at... Read more...
by Mike Beeson | Jan 31, 2013 | Content-Marketing, copywriters, copywriting, copywriting-techniques, digital marketing, freelance copywriter, online copywriting, online marketing, SEO, SEO copywriting
Embracing offline copywriting may seem a little counter-intuitive in these days of online copywriting and digital marketing. And yet: there really is no substitute for ‘getting up close and personal’ if you want to maximise returns on your investment.... Read more...
