Copywriting Blog – Manchester, UK
Insights into the ever-changing world of digital
and offline marketing…
If you like what you see amongst this eclectic collection of blog posts – and you’d like me to write something similar for YOUR industry or company – please give me a call.
Writing blogs can do great things for your SEO by enabling people to share your content across multiple social media platforms – Twitter, Facebook, Google+, LinkedIn and the rest.
Blogs also reach out to real-world readers who may be impressed enough with your content to want to enquire about doing business with you.
They can also form the basis of your content marketing strategy, which is very much Google’s flavour-of-the-month right now. This is especially important if you’re looking to improve your search engine rankings – and who isn’t!
To find out more, contact me, Mike Beeson, for an informal, no-obligation chat. I look forward to hearing from you. In the meantime, I hope you continue to enjoy reading Buzzwords’ copywriting blog.
We see social media at its worst in moral and political debate where there are plenty of half-baked ideas and opinions on display. Yet who am I – or anyone else for that matter – to say what’s right or wrong?
How’s your sense of humour? Try this for size… Do you find The Trump funny or laughable? Amusing or risible? And are you puzzled sometimes when people find things funny and you’re left scratching your head?
Scalability is all about having a business that delivers future rewards exponentially as a result of the time and money invested.
You won’t find many copywriters up the Orinoco. Then again, the locals’ need for printed brochures probably isn’t what it was.
When it comes to house prices, why hasn’t ‘the affordability factor’ kicked in? One day, the markets will surely wake up to the fact that ordinary residents of the world’s great cities can no longer afford to live and work in these places.
When it came to house building in the 60s, Britain dreamed big. It also dreamed gentle. The competing notions of thrusting modernistic tower blocks conflicted culturally with sedate single-level bungalows.
The social fissures that a ‘housing famine’ will create are already being felt in large cities like Manchester. Governments in the 1930s, and again in the 1950s, intervened in the market by embarking on massive house building programmes.
To keep the house-building show on the road – and the estimated 250,000 jobs that depend on its success – it may be that local authorities and housing associations will need to pick up the baton.
For copywriters, ‘change’ is a way of life. First came the Internet; then Google; then SEO. All of these changes, and more, transformed the world of copywriting in little more than a decade.
SEO Copywriting is corporate gold dust whose off-page incarnation relies for its efficacy on various shades of link building – planned or opportunistic. Either way, it’s been given greater impetus and recognition by the rise of Content Marketing.
From this mine of information, he synthesized his five great principles of selling, the most famous of which is ‘Don’t sell the steak – sell the sizzle.’
Google has joined the likes of Hoover, Photoshop, Superglue and Velcro where the brand has become a verb. ‘Googling’ is synonymous with using the search engine to solve all your problems.
Content Marketing should be part of your company’s DNA – so make it a part of your long term marketing strategy.
…the media has been awash with scare stories ranging from feckless individuals blowing every penny of their savings on a Lamborghini, to the entire annuities and life assurance industry going into meltdown.
Online marketing is a powerful force driven by the conventions of Capitalism overlaid by the imperatives of online powerhouses such as search engines and social media giants. The acceleration of change is super-charged by the need to know more – the better to get ahead of the competition.
We all love a good story. Especially if there’s a crock of gold at the end of it. So, despite all the rubbish that’s spouted about Content Marketing, we all love to be in thrall to the prospect of a future-with-benefits.
Given that creating quality content is a massively time-consuming endeavour, it’s vital to approach its implementation in a planned, strategic way.