Copywriting Blog – Manchester, UK
Insights into the ever-changing world of digital
and offline marketing…
If you like what you see amongst this eclectic collection of blog posts – and you’d like me to write something similar for YOUR industry or company – please give me a call.
Writing blogs can do great things for your SEO by enabling people to share your content across multiple social media platforms – Twitter, Facebook, LinkedIn and the rest.
Blogs also reach out to real-world readers who may be impressed enough with your content to want to enquire about doing business with you.
They can also form the basis of your content marketing strategy, which is very much Google’s flavour-of-the-month right now. This is especially important if you’re looking to improve your search engine rankings – and who isn’t!
To find out more, contact me, Mike Beeson, for an informal, no-obligation chat. I look forward to hearing from you. In the meantime, I hope you continue to enjoy reading Buzzwords’ copywriting blog.
SEO copywriter has a flash of inspiration
I was musing earlier (they can't touch you for it!)... Like a near-death flash it came over me: I was ahead of my time when it comes to SEO! Maybe I'd learnt to think in a Google-inspired way but ... it made sense even as far back as two years ago to write and...
Copywriting Training: Six Ways To Squeeze Value Out Of It
Forget about piling headlong into the first copywriting training course that catches your eye. Not only is that a recipe for professional disaster. It's also likely you'll be wasting your money. To help you avoid the more common pitfalls, I've listed a few...
Copywriting Training Courses Spell Great Value for You
There's no doubting the value of copywriting training courses. In so many walks of life – and at so many levels of business – having professional copywriting skills at your fingertips will give you that magic ingredient: 'self-belief'! With the right training, you...
Copywriting Training Courses – Think Before You Choose
Splashing out on copywriting training courses could be one of the best investments you make. And once you're sure the idea has legs, the next question is: what type of course is best for you? The choice is huge and ranges from courses run by professional marketing...
Salary Surveys And The Challenge Of Change
Although some might say that interpreting the value of salary surveys is like pinning the tail on a runaway donkey, they do have real value if the survey methodology is accurate and statistically sound. In other words, salary surveys can provide astonishingly...
Six Ways A Recruitment Copywriter Can Help You Win New Clients
Recruitment consultants will be only too aware that an experienced recruitment copywriter can play a major role in their marketing success. With a certain amount of experience, you'll be confident in your ability to write those killer ads that attract high quality...
Whither Website Copywriting?
Website copywriting has changed. Most people in the industry would recognise that. Although keywords still count for something in the great Google casino, the SEO emphasis has shifted to off-page link building when it comes to significant ranking criteria. Keywords...
Don't Forget Your Offline Copywriting
In the rush to optimise everything that goes under the heading of online copywriting, so many companies make the mistake of overlooking their offline marketing activities. What should be happening of course is that all their eggs shouldn't be in the online basket. ...
After Website Copywriting – Think ‘Content’… and Think ‘SEO’
As a highly experienced website copywriter who's written hundreds of websites for clients, it may come as a surprise when I say that very few want to follow-on with supporting content to boost their link building and SEO. "We just want a brochure website," is a...
What Do Copywriters Know About Business?
When I don my copywriter's cap, I wonder whether there should be a big letter 'D' on the tallest cone in Christendom. (For those who aren't familiar with the dunce's cap, it was beloved by the cartoonists in children's comics at some indeterminate era before the...